Reaping local SEO benefits will have a significant impact on your practice, as local search makes up 46 percent of all searches conducted online.
Small businesses, like dental practices, want to increase their online visibility. Local SEO is the solution that combines a number of tactics, tools, and strategies like keyword research and working with metadata to reach that goal.
1. Help potential patients find your dental practice
Increasing a business’s ranking in search is a result of applying local SEO tactics that can move a business from the bottom of the SERPs up to the top. It might even be included in the Google 3-Pack when a local search is conducted for a certain business type.
2. Get business information to potential patients when they need it
Adding appropriate business information to citations like Google Business Profile, Bing Places for Business, Yelp and similar platforms gives potential patients contact information as well as a quick link to a practices’ website.
3. Increase a dental practices credibility
Trust is achieved through higher ranking in the SERPs (Search Results Pages) as well as by showing up on multiple search engines and listing sites.
4. Keeps a dental practice competitive
Small local businesses have a chance to rank in the Google 3-Pack. The 3-Pack shows up at the top of search results under any paid search advertisements. It’s essentially a featured snippet for dental practices that highlights the top three most relevant offices for a conducted search. Results in the 3-Pack receive the majority of actual clicks on a results page, a 44 percent rate.
5. Increase website traffic
Higher SERP ranking and more visibility make a dental practice easier to find. These factors lead to an increase in website views.
6. Increase online visibility
Increase the number of places where NAP (name, address, phone number) data exists and a practice will have a better chance of being discovered online.